The Department of Internal Affairs has announced that Marketplace, the online platform for government procurement in New Zealand, has launched a series of innovative upgrades that are set to greatly improve the procurement process for government agencies and suppliers.
Read more 2 min readIn digital marketing, one of the most essential concepts to grasp is Search Engine Optimisation (SEO). It's a vast field with numerous components, each carrying its own significance and contribution to your website's visibility on search engines. To fully harness the power of SEO, it's crucial to become familiar with the terminology, much like learning a new language. This is where our 'SEO Terms Glossary' comes into play.
Read moreUser research is a crucial aspect of designing products and services that genuinely meet the needs and expectations of users. This article explores various user research methods and answers some common questions.
Read more 10 min readDiscover the power of UI/UX solutions for exceptional digital experiences. Learn how research, design, and user-centered approaches drive success.
Read more 10 min readIn this article, we will explore some of the essential customer experience principles that businesses must implement to achieve their CX goals.
Read more 5 min readCentrePort Wellington, New Zealand's busiest port by ship movements, has launched its new website. Designed and built by Somar Digital, the website aims to create a best-practice platform that offers information on facilities and services, as well as shipping movement and cargo tracking.
Read more 2 min readFind out how to upload a cover photo to your Google Business profile and increase the chances of having Google pick the profile cover photo you selected.
Read more 5 min readThe new Interislander website has been launched which aims to significantly improve the customer experience for anyone looking to catch the ferry.
Read more 2 min readNew research conducted by the NZ Mountain Safety Council (MSC) shows the impact that Plan My Walk has made on user decision-making and safety-related behaviour.
Read more 3 min readSomar Digital is thrilled to be an approved applicant as part of Hoe ki angitū, a $15 million innovation fund set up to address challenges facing New Zealand’s transport system.
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