What are the benefits of UI?

Style Guide

Using imagery, colour, shapes, typography and form to enhance usability and improve the user experience of the product.
We work with existing brand guidelines, digital style guides to make sure your website sits side-by-side with your other products to ensure you maintain a cohesive brand image. Or, we can create your website style guide from scratch. Everything we design is systematic, follows best practices and is designed with your end-users at the forefront of our minds.

Visual Design

In addition to style guides, we create custom illustrations and icons to build brand identities that stand the test of time and speak for themselves.

The visual assets we create for your product’s interface are functional, consistent, coherent, and of course, aesthetically pleasing.

International Accessibility Standards

Web accessibility is a human right. We always design to the latest Web Content Accessibility Guidelines (WCAG). We make sure everyone can access our websites and applications - including the disabled, and the users with assistive technologies. If users cannot read the information on our website it doesn’t matter how beautiful the information looks, the product fails. We take accessibility seriously and we offer our expertise to all our clients.

NZ Government Web Standards

Somar has vast experience working on Government websites such as those for Greater Wellington Regional Council and the Department of Internal Affairs. We make sure that all websites for the Government agencies we work with meet the 2 web standards that Government organisations need to meet (Web Accessibility Standard 1.1 and Web Usability Standard 1.3).