Somar’s Web Design Process

Our approach prioritises collaboration and transparency within your budget, ensuring informed decisions shape the project scope. By understanding your needs and avoiding assumptions, we craft a website that truly aligns with your vision.

We take an end-to-end approach to web design, working to understand your customers, product, and who you are as a business, to deliver the best possible solution for you and your customers.

Our Designers work closely with our Development team throughout the design phase, refining things as necessary along the way. We’re a Wellington web design agency that creates visually engaging digital solutions that are responsive, accessible, intuitive, and improve the lives of the people who use them.

Discover & Define

During the Discover & Define phase, our expert UX/UI designers lay the foundational blueprint for your project's visual and functional design. This phase is dedicated to in-depth UX research, encompassing both qualitative and quantitative methodologies, to ensure your site not only looks appealing but also functions seamlessly. We create detailed personas and conduct thorough technical discovery, which guides our design decisions.

Additionally, our team provides SEO recommendations to enhance your website's visibility and performance, ensuring that the findings and recommendations are tailored to meet your unique business needs and goals.

UX Design

UX design is a crucial component of effective web design. Our approach focuses on creating interfaces that are not only intuitive but also provide a satisfying user experience. By leveraging deep insights into user behaviour, our UX design ensures that your website is accessible, easy to navigate, and fully responsive, aligning perfectly with the specific needs of your users. This user-centred methodology results in a digital solution that is both engaging and functional, tailored specifically to enhance user satisfaction and drive business success.

Style Guide

Using imagery, colour, shapes, typography and form to enhance usability and improve the user experience of the product.

We work with existing brand guidelines, digital style guides to make sure your website sits side-by-side with your other products to ensure you maintain a cohesive brand image. Or, we can create your website style guide from scratch. Everything we design is systematic, follows best practices and is designed with your end-users at the forefront of our minds.

Visual Design

In addition to style guides, we create custom illustrations and icons to build brand identities that stand the test of time and speak for themselves.

The visual assets we create for your product’s interface are functional, consistent, coherent, and of course, aesthetically pleasing.


Accessibility ensures that all users, regardless of their needs, can navigate, understand, and interact with the content on your website, promoting inclusivity and a positive user experience. We always design to the latest Web Content Accessibility Guidelines (WCAG). We make sure everyone can access our websites and applications - including the disabled, and the users with assistive technologies. If users cannot read the information on our website it doesn’t matter how beautiful the information looks, the product fails. We take accessibility seriously and we offer our expertise to all our clients.

NZ Government Web Standards

Somar Digital has vast experience working on Government websites such as those for Greater Wellington Regional Council and the Ministry of Social Development. We make sure that all websites for the Government agencies we work with meet the latest Government web standards.

Responsive Design

Responsive web design is essential for ensuring a website looks and functions flawlessly across all devices, from desktops to smartphones. By using flexible layouts, images, and cascading style sheets (CSS), it automatically adjusts the site's layout to fit the screen size and orientation of the device being used.

Experienced Web Design Team

Our Designers are highly experienced when it comes to designing human-centred, modern, functional, accessible, and responsive websites, and will apply best practice methods to all design processes and output. Clients like Cancer Society NZ, Interislander and Greater Wellington Regional Council have trusted us with web design.

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Frequently asked questions

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