Building a new Interislander website that drastically improves customer experience
KiwiRail brought Somar Digital onboard to completely redesign and rebuild the Interislander website.
The key business requirements for the redesign were fixing the site’s usability and navigational issues with the goal of making major improvements to the site’s customer experience.
More user friendly
The user flow has been vastly improved. This means it is much easier for users to find what they are looking for and it is much more straightforward to complete a desired action such as book ferry tickets or see the latest timetable.
Saving customers time
The new site cuts down on the time it takes for the process of catching a ferry. Looking for a ferry to catch and making a booking through to getting to the terminal itself is a more streamlined process than before.
Greater transparency with customers
Huge benefit for customers including commercial services like truckies who can know when their ferry is on time or delayed before they reach the terminal - that use the ferry regularly. More modern approach to customer experience with feature like customers being able to decide how they would like to be notified how they receive important alerts like ferry delays.