Somar Blog | Digital Agency | Wellington NZ

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Building Better User Experiences with UX Design Frameworks

8 July / By Somar Digital

Discover the essentials of a UX design framework. Learn how to build, implement, and maintain a framework to enhance user experience and project success.

Web App Development and Design for Public Transport

24 June / By Somar Digital

We have a heap of experience at Somar Digital building apps for public transport. Learn more about our Metlink app for the Wellington region.

The Importance of Consistency in Web Design

27 May / By Somar Digital

Consistency in web design is key to crafting a cohesive and professional online presence. By ensuring every element of your website aligns with your brand identity, you create a seamless user experience. This uniformity not only strengthens your brand but also boosts user trust, engagement, and ultimately, conversion rates.

Website accessibility guidelines

11 March / By Somar Digital

In this introduction to website accessibility guidelines, we will look at a few of the key accessibility standards that are worth being aware of.

Difference Between Service Design and UX Design

8 January / By Somar Digital

In this blog, we'll delve into the definitions, examples, and the relationship between service design and UX design.

User Research Methods: Questions and Answers

30 May / By Somar Digital

User research is a crucial aspect of designing products and services that genuinely meet the needs and expectations of users. This article explores various user research methods and answers some common questions.

UI / UX Solutions: Enhancing User Experience through Design

22 May / By Somar Digital

Discover the power of UI/UX solutions for exceptional digital experiences. Learn how research, design, and user-centered approaches drive success.

What are the Key Customer Experience (CX) Principles?

12 May / By Somar Digital

In this article, we will explore some of the essential customer experience principles that businesses must implement to achieve their CX goals.

Plan My Walk App: Impact on safety in the outdoors

30 November / By Somar Digital

New research conducted by the NZ Mountain Safety Council (MSC) shows the impact that Plan My Walk has made on user decision-making and safety-related behaviour.

CAB website featured by Design Assembly

12 January / By Somar Digital

The work we have done for Citizens Advice Bureau, which includes a website, intranet and reporting framework, has been featured by Design Assembly.