Explore Somar Blog – Wellington’s Digital Agency

App Development in New Zealand: Everything You Need to Know

Discover how expert app development in NZ can transform your business. From mobile apps to web applications, find the right partner for your next digital project.

Website Accessibility Guidelines for NZ Organisations

Website accessibility guidelines explained for New Zealand organisations, with insights on WCAG standards and how to improve usability and inclusivity online.

User Stories and Acceptance Criteria: A Guide for Agile Teams

AI for SEO: How to Optimise Your Website for AI Search | Somar Digital

AI for SEO is changing how businesses get found online. Learn how to optimise your content, technical SEO, and strategy for AI-powered search platforms.

What is Customer Experience? A Complete Guide

In this blog find out what Customer Experience is and how it relates to your business.

Choosing a Digital Agency for Web Development

Discover how to choose the right digital agency for web development, from custom design to security, SEO, and ongoing support. Get expert insights today!

What Is a User Story? A Clear Guide for Agile Teams

Learn what a user story is, how it fits into Agile, and how to write one well. Includes user story examples, templates, and epic vs task vs story comparisons.

Te Pahi Taranaki website launched

A new website has launched alongside Taranaki’s refreshed bus network, Te Pahi Taranaki, giving passengers a clearer and more convenient way to access bus information across the region.

Structured Data and Schema Markup for AI Search & SEO

Structured data in SEO and AEO is a standardised format for presenting content to search engines and AI, helping them understand your pages and surface richer, more accurate results.

Semrush vs Google Analytics: A Practical Comparison

Understand Semrush vs Google Analytics, including what data each tracks, key use cases, pricing, and how to combine insights for better decisions.