When we think about user experience, it’s usually things like “putting the user first”, “creating personas”, or “building an intuitive information architecture” that come to mind. We don’t often consider the emotions users might feel if they were hacked, as a result of using our applications.
Read more 10 min readWe’re capping off 2017 with an extra celebration: Somar is the highest placed NZ digital agency on one of the world’s most competitive performance rankings.
Read more 2 min readOne of the techniques shunned by designers is making a comeback. Almost overnight, it seems that gradients are popping up in website designs everywhere.
Read more 5 min readSomar conduct fun, engaging, and efficient workshops to help better understand the needs of your organisation so that we can create purposeful user-centric solutions.
Read more 2 min readSomar is excited to be nominated as a Rising Star in the prestigious 2017 Deloitte Technology Fast 50 Awards.
Read more 2 min readPersonas act as the voice of your user. Well crafted personas help us understand who we are building this for so that we can better meet their needs through design.
Read more 2 min readAccessibility is something we take seriously here at Somar. This insight is about how we try to approach accessibility from a different angle so that we avoid focusing on just a small, niche audience.
Read more 3 min readSomar Digital, a leading NZ owned digital agency, announced today they have been appointed to the new All-of-Government Web Services Panel effective from May 9th, 2017.
Read more 2 min readIt's about looking at the big picture. We explore the differences between CX and UX and how both are important to the success of your business.
Read more 5 min readSomar pride ourselves on great user-driven design and creating engaging digital experiences. But often it’s the content of your website that determines whether the encounter is fulfilling to the user, or frustrating.
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