Somar Blog | Digital Agency | Wellington NZ

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Getting to Know Your Audience with Personas

23 August / By Angus Deacon

Personas act as the voice of your user. Well crafted personas help us understand who we are building this for so that we can better meet their needs through design.

Accessibility is Fluid

7 July / By Angus Deacon

Accessibility is something we take seriously here at Somar Digital. This insight is about how we try to approach accessibility from a different angle so that we avoid focusing on just a small, niche audience.

Customer Experience vs User Experience | CX vs UX

21 March / By Angus Deacon

It's about looking at the big picture. We explore the differences between CX and UX and how both are important to the success of your business.

How User Testing Can Improve Your Business

24 June / By Angus Deacon

Understanding how people use your product is vital if you want to achieve high user satisfaction.

How to Make UX Accessible

14 April / By Angus Deacon

We often get asked how we accommodate for this and how our UX approach differs from project to project. This blog discusses how we at Somar create effective digital products for a diverse range of users.

Storytelling as a Design tool

28 January / By Angus Deacon

There is an element of design which doesn’t always get the attention it should, especially in an online space: Storytelling.