Expert Web Developers for NZ Businesses

5 min read

Why Choosing the Right Web Developer in NZ Matters

Picking the right web developer in NZ is crucial for creating a website that prioritises usability, aligns with business goals, and delivers an outstanding customer experience. A well-developed website should be accessible, user-friendly, and designed to engage visitors while supporting your objectives.

Here at Somar Digital our team of expert web developers excels in building websites that not only meet these standards but also provide long-term value to businesses across New Zealand.

What to Look for in a Good Web Developer

When choosing a web developer in NZ, it's essential to look for soft skills and not just technical skills. An effective web developer will combine technical excellence with strong communication, strategic thinking, and an understanding of your business goals. 

Here are key qualities to look for:

Clear Communication:

A good web developer will communicate clearly and consistently, making sure you're involved at every stage of the project. Here at Somar Digital we follow an agile methodology ensuring communication is a top priority. 

Local Market Understanding:

Having an understanding of local consumer behaviours, accessibility standards, and regional trends can make a big difference in how your website performs. Our developers keep up to date with the latest best practices, trends and technologies. 

Post-Launch Support and Maintenance: 

Websites require ongoing updates, security patches, and tweaks every now and then. At Somar Digital we provide on-going support to our clients to make sure they're website is at the best performance it can be.

Understanding of User Experience (UX):

A strong web developer prioritises the end user. They should design websites that are intuitive, easy to navigate, and focused on delivering a great experience that drives engagement and conversions. 

two people discussing user experience

Importance of Website Accessibility

When it comes to website accessibility it's a fundamental requirement ensuring that everyone, including people with various disabilities can interact with your website effectively. In New Zealand, accessibility is becoming increasingly crucial, especially for government, education and healthcare services.

Here's why accessibility matters for New Zealand websites:

Inclusive Access for All Users:

Accessibility ensures that people with vision impairments, hearing loss, mobility challenges, cognitive disabilities, and other conditions can navigate your website. This aligns with New Zealand's values of inclusivity and social responsibility.

Legal and Compliance Requirements:

NZ government agencies and many private businesses are expected to align with the Web Accessibility Standards (which is based on WCAG 2.1(external link)). Even for private companies, demonstrating accessibility can help avoid future legal issues.

Enhanced Brand Reputation:

Building an accessible website shows that your business cares about all customers. It can strengthen brand trust and loyalty, especially among communities that have faced barriers on websites previously.

Future-Proofing Your Website:

As accessibility expectations and regulations evolve, having an accessible website now means you won't need costly redesigns later. You'll be setting up your website for long-term success.

The Benefits of Working With a Local Web Developer

Working with a local development team makes it easier to maintain clear and consistent communication, ensuring your project aligns with your vision at every stage.

Local developers in Aotearoa understand the local context and can provide insights specific to the New Zealand market, making collaboration smoother and more effective. Being in the same time zone means faster responses and more efficient project management, allowing you to stay involved and informed throughout the development process.

The Knowledge Somar Digital's Web Developers Provide

Innovative Solutions

We are known for our creativity and ability to devise innovative solutions. Whether it’s designing custom features or incorporating cutting-edge functionalities, we excel at finding ways to enhance user engagement and satisfaction. By leveraging advanced tools and techniques, we create websites that stand out in NZ’s competitive market.

Technological Proficiency

Our team of web developers are proficient in a wide range of technologies and frameworks, including Silverstripe(external link), Vue.js(external link), and other industry-leading platforms. This technological expertise allows us to build robust, scalable, and secure websites tailored to your needs. Whether you require an e-commerce site or a comprehensive service platform, we ensure your website is equipped with the best technology available.

Collaborative Approach

We emphasise collaboration to ensure your goals are met. Our development team works closely with you, involving you at key stages of the project. This transparent and client-first approach allows for feedback and adjustments throughout the development process, ensuring the final product aligns perfectly with your vision and business objectives.

two people discussing web development project in nz

Core Qualities That Define Our Web Developers

Responsive and Mobile-First Development

Having a responsive website is a non-negotiable. We excel in mobile-first development, ensuring that websites perform seamlessly across all screen sizes and devices. This approach maximises your reach and ensures that users have a smooth experience whether they’re browsing on a desktop, tablet, or smartphone.

How Our Web Developers Boost Website Speed and Visibility

Our web developers don’t just build visually appealing sites, they ensure those sites are optimised for search engines. By focusing on performance, load times, and SEO best practices(external link), the team helps businesses improve their visibility and rank higher on search engines, making it easier for potential customers to find them.

visual representation of monitoring website speed

Successful Projects Showcasing Somar’s Expertise

Case Study: MSD Family Violence Websites

One of Somar Digital’s notable projects involved working with the Ministry of Social Development (MSD) to develop a series of websites related aimed at people dealing with family violence. The goal was to create platforms that were not only informative but also user-friendly and accessible to a diverse audience. By incorporating best practices in design, development, and user experience, Somar delivered solutions that met the ministry’s objectives while providing a reliable source of information for the public.

are you ok website

Case Study: Metlink and Interislander

Somar Digital has also worked with major organisations like Metlink and Interislander, delivering comprehensive web solutions that improve user experience and facilitate seamless navigation. These projects showcased the team’s ability to handle large-scale, complex websites that require advanced functionalities and robust backend development.

preview of metlink design on laptop

Why Choose Somar Digital as Your Web Developer in NZ?

Client-Centric Approach

We put a strong emphasis on understanding client needs and tailoring solutions to meet them. The team values long-term partnerships and strives to create websites that not only fulfil immediate project requirements but also support future growth.

Proven Track Record

With a portfolio that includes successful projects for prominent NZ organisations, we have established ourselves as a reliable web development partner. Positive client feedback and repeat business are testaments to the quality of their work and the value they provide.

Continuous Improvement

Our developers at Somar Digital stay ahead of the curve by keeping up with the latest web technologies and trends. This commitment to continuous learning ensures that clients receive modern, future-proof websites.

Reach out to us today for your web development needs. We look forward to discussing your project.

Frequently Asked Questions

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by Somar Digital