Implementing SEO improvements for the Plan My Walk website to help boost organic traffic
Plan My Walk is a life-saving app that helps hikers in New Zealand stay safe in the outdoors. Somar Digital designed and built the app for the New Zealand Mountain Safety Council (MSC)(external link) which included optimising Plan My Walk’s on-page SEO.
To do this we undertook a thorough SEO Technical Audit of the site and identified key areas where we could improve Plan My Walk’s SEO performance. These improvements were implemented by the Somar team and have since resulted in noticeable changes in areas such as organic traffic and keyword ranking.
- Increase in organic traffic: Organic traffic has grown from 3,446 visitors per month to 9,391. A 170% increase.
- More keywords ranking in the top 3: Previously, 15 keywords were in the top 3 of the Google SERP. Now, 48 keywords are in the top 3 positions. Plus 1,116 keywords are now in the top 10.
- Went from 0 to 103 SERP features: This includes knowledge panels and “People Also Ask” section of the search panel. Increasing the position on the SERP increases the amount of exposure for target keywords.