A campaign and movement that is led by a website that encourages 500,000 Māori to get the COVID-19 Vaccine
Following on from previous projects we have delivered for Te Hiringa Hauora/Health Promotion Agency, we designed and built a website as part of the Karawhiua campaign.
Karawhiua | Be a doer! is a campaign for whānau, hapū, iwi, and Māori communities to help prevent the spread of COVID-19. With the importance of getting as many people as possible throughout NZ vaccinated against the virus, Karawhiua is a hugely important initiative guided by a wide range of organisations. At Somar Digital we made sure that the website was designed in a way that showed the most reliable and up-to-date information in a user-friendly way.
Aro Digital Digital Marketing Campaign Results
As a result-driven digital agency, Aro Digital has driven over 200,000 users (as of November 2021) to the Karawhiua website since the beginning of the digital marketing campaign. Over 60% of users interacted with the mapping function, and 17,000 found the nearest vaccination centres through the website.
Helping 500,000 Māori get vaccinated
The Karawhiua website has proved a success so far with over 200,000 unique visitors to the website since it has launched. The site continues to provide the most reliable and up-to-date information related to the vaccine plus the overall UX has been optimised so that it is as easy as possible for users to find vaccination clinics. As of November 1st 2021, 73% of Māori have had the first vaccine shot and 54% have had the second shot with numbers growing by the day. The Karawhiua campaign has been a big part of this.
Karawhiua campaign success
Coming together with a wide range of diverse stakeholders and organisations to build a positive and informative website that was consistent with the wider-ranging Karawhiua campaign. It was truly a team effort with a lot of people working super hard to make this project a success.
Implementing new features
Since the Karawhiua website has gone live we've worked with Te Hiringa Hauora behind the scenes to add more functionality to the site. The major addition is for users to be able to search for vaccination sites nearest to them. The user is able to easily see important information like opening times, whether or not they have to book in advance or walk-in and which clinics are Kaupapa Māori Centres.
Reliable and fast website support & hosting
After the website went live the Somar Digital support team has been quick to fix any issues that have arisen. Because it is such a high-profile campaign our team has understood how important it is to keep the website functioning at maximum capability. We offer 24/7 hosting and support options for our clients that need it, which means that Te Hiringa Hauora can be confident that the Karawhiua site stays online and is being monitored by our operations team.