Building a website that helps to end prejudice and discrimination against people that experience mental distress throughout New Zealand.
Te Hiringa Hauora/Health Promotion Agency tasked Somar Digital with building the Nōku te Ao/Like Minds website, which is a nationwide public awareness programme that aims to increase social inclusion and end discrimination towards people with experience of mental illness or distress through public awareness campaigns, community projects, and research.
Somar Digital worked closely with HPA to design and build a website that fits cohesively with the rebranding and that was delivered on time and on budget.
Making sure that the website was bilingual was an important part of the website build. Nōku te Ao has a strong Māori focus so the website had to feature Te Reo prominently. HPA have the option to set up the website so that the user can toggle between English and Māori. We set up the CMS so that it is easy for HPA to load both English and Māori content.
The kaupapa Māori approach is embedded throughout the entire Nōku te Ao website. Mental health is a serious topic but that doesn’t mean that the website should be dark and gloomy. Instead, the website has a colourful design that is engaging while still adhering to usability and accessibility best practices.
Help change attitudes towards mental health
Ultimately the goal with the Nōku te Ao website is to help change attitudes and discrimination towards mental health. The website communicates what Nōku te Ao does and what its goals are for its users. Nōku te Ao commits to a strong focus on equity, coordinated leadership, active communications, sound structure, and building networks and capacity to achieve its goals.