A website redesign is an opportunity to step back, understand what your users need, and rebuild a digital experience that works better for everyone.
At Somar Digital, we take a user-centred approach to every redesign, drawing on the principles that guide our web design work to create clearer structures, more accessible interfaces, and a smoother experience across the entire site.
Common Pain Points That Can Warrant A Website Redesign
- Outdated user experience and visual design: When a site no longer reflects modern design standards or organisational brand evolution, it can feel clunky, dated, or inconsistent across pages and devices.
- Poor mobile performance and accessibility issues: Large organisations often struggle with legacy templates that aren’t responsive, don’t meet basic accessibility standards(external link), or make core tasks difficult for users on mobile.
- Complex information architecture that confuses users: As content grows over years, navigation becomes cluttered, pages duplicate, and users cannot find critical information, leading to high support call volumes or user frustration.
- Difficult or inefficient CMS experience for content teams: When publishing tools are slow, restrictive, or unintuitive, content teams waste hours trying to manage updates or rely too heavily on developers for simple changes.
- Technical debt and platform limitations: Legacy code, outdated CMS(external link) versions, or unsupported plugins introduce security vulnerabilities, performance issues, and make enhancements expensive or impossible.
- Slow load times and inconsistent performance: Heavy pages, unoptimised assets, and legacy hosting setups often lead to slow site performance, directly impacting user trust and engagement.
- Fragmented user journeys across systems: Multiple microsites, legacy portals, or disconnected services create a disjointed user experience. A redesign helps unify the experience into a coherent, user-centred ecosystem.
- Brand refresh or organisational change: Mergers, restructures, or strategic shifts often mean the existing website no longer aligns with the organisation’s purpose, tone, or visual identity.
- Inability to support new features or digital services: When organisations need functionality such as personalisation, advanced search, multi-lingual support, or structured content, old websites often cannot support it.
- Rising support costs and maintenance issues: If the website requires constant patching, ad-hoc fixes, or workarounds, the long-term cost outweighs the investment in a modern rebuild.
- Poor analytics insights or inability to track key metrics: Older platforms often lack clean tagging, event tracking, or dashboard integrations, making it hard for teams to measure what matters or justify decisions.
- Security concerns and compliance obligations: Outdated frameworks and hosting environments can expose your website to security threats which can harm your organisation in a number of ways, such as financial losses, data breaches and reputation damage.
What Kind Of Services We Offer With A Website Redesign
User Experience & Interface Design (UX/UI)
We start by understanding your users, your content, and the role your website plays in supporting your organisation. Our UX work includes reviewing your current site, refining information architecture, mapping key journeys, and developing clear, accessible prototypes.
UI design then builds on this foundation with clean, consistent visual components that support usability and reflect your brand. The result is a design system that is easy to navigate, WCAG-compliant, and ready for development.
Web Development
Our development team brings the redesigned experience to life using best-practice coding standards and modern frameworks. We build reusable components, streamline templates, and ensure integrations with third-party systems work smoothly.
Throughout the build, we keep performance, accessibility, and long-term maintainability front of mind so your new site is stable, scalable, and straightforward to update.
Search Engine Optimisation (SEO), Including AI-aware Optimisation
Redesigns are an ideal time to strengthen your technical and on-page SEO.
We improve site structure, metadata, schema, content formatting, and overall performance, helping search engines and AI-driven tools better understand and surface your content. This ensures your new website is set up with a strong foundation for visibility, now and as search behaviour evolves.
Secure Cloud Hosting
Your redesigned site is deployed to the Somar Digital Cloud, our AWS-backed hosting environment built for reliability and security. We manage provisioning, deployment pipelines, monitoring, backups, and scaling, so your team can focus on content rather than infrastructure. This provides a stable base for both launch and ongoing growth.
Ongoing Support & Maintenance
After launch, our support team looks after updates, fixes, improvements, and enhancements as your needs evolve. We monitor the site, resolve issues before they escalate, and help your team keep content and functionality current. Clear SLAs and a responsive process mean you can rely on consistent, proactive support.
Some of our website redesign projects
Why Organisations Choose Somar Digital For Their Website Redesign
- User-centred approach grounded in research and inclusive design
- Proven public-sector experience delivering large, accessible websites
- Collaborative partnership with transparent communication
- End-to-end capability from discovery through long-term support
- Accessible, secure, robust solutions that scale with your organisation
Ready to Start Your Redesign?
Let’s create a fit-for-purpose, future-ready website that supports your users and your goals.
