As a UI UX design services company, Somar Digital helps organisations create intuitive, accessible, and purpose-driven digital experiences.
We’re based in Wellington and work with a wide range of public sector, transport, and community-focused partners across Aotearoa. Our goal is simple: make digital services easier to use and more effective for the people who need them.
This article outlines the services we offer, the industries we support, and how our user-centred approach consistently delivers tangible outcomes.
Our UI and UX Design Services
A UI UX design services company provides more than just polished visuals. It delivers structured processes that put users first - starting with research and ending with designs that are ready to build.
At Somar, we work collaboratively with client teams throughout the process, ensuring every decision is grounded in evidence and guided by real user needs.
UX (User Experience) Design
UX design(external link) focuses on the experience people have when using your website or application. It's about making things clear, intuitive, and accessible.
- User research and stakeholder engagement
- Journey mapping and persona development
- Information architecture (IA) design
- Wireframing and low-fidelity prototyping
- Accessibility and usability testing
These services help us uncover what matters to your audience — and ensure the end product is not just functional, but genuinely helpful.
UI (User Interface) Design
UI design(external link) brings structure to life through colour, layout, and interaction. It’s the visible layer of a product, shaped by your brand and refined for usability.
- Design systems and reusable components
- Responsive, mobile-first design
- High-fidelity interface prototypes
- Brand-aligned visual design
- Developer-ready handover files
At Somar Digital, we offer more than just UI and UX design - we’re a full-service digital agency. That means we support your entire project lifecycle, from SEO strategy and content design to development, testing, hosting, and ongoing support. Whether you're launching a new site or improving an existing platform, we provide the tools and expertise to make it successful end to end.
Who We Work With
As a UI UX design services company, we support partners in sectors where accessibility, trust, and user clarity are non-negotiable.
Our clients include:
- Central and local government agencies
- Health, transport, and social services providers
- Not-for-profits and membership-based organisations
- Public-facing digital platforms with diverse user needs
We understand the regulatory and usability standards expected in these sectors. We also know how to co-design with stakeholders, navigate content complexity, and meet accessibility requirements (such as WCAG 2.1 AA(external link) compliance).
Explore more of our recent projects here: somar.co.nz/projects
Case Studies: Designing for Impact
Kōnae - My Records Guide
Kōnae – My Records Guide is a vital online resource developed by Citizens Advice Bureau New Zealand (CAB) in response to the Royal Commission of Inquiry into Historical Abuse in State Care. The goal: to support individuals in accessing their personal records and understanding their rights and pathways to redress.
CAB partnered with Somar Digital to bring this platform to life, choosing us for our expertise in accessible, user-centred design. Together, we created a trusted, easy-to-use website that empowers individuals to reclaim their history with confidence.
We focused on clarity, accessibility, and empathy - providing users with step-by-step guidance, templates, plain language information, and direct access to support services.
Outcome: A secure, inclusive website that supports people to independently navigate the process of requesting personal records and accessing redress.
Somar Digital continues to host and maintain the site, ensuring it remains current, stable, and aligned with evolving user needs.
Baybus Website Overhaul
The Baybus website is a critical public transport resource for the Bay of Plenty region, helping thousands of commuters plan trips, track buses, and receive real-time service updates.
Commissioned by Bay of Plenty Regional Council Toi Moana, Somar Digital was engaged to completely redesign the Baybus site to improve accessibility, usability, and operational efficiency.
We began with comprehensive UX research to understand the needs and habits of Baybus commuters. From there, we delivered a fresh, mobile-friendly interface with streamlined access to timetables, live tracking, and service alerts.
The focus was on creating a website that worked just as well for first-time visitors as it did for regular riders - clear, fast, and intuitive across all devices.
Outcome: A significantly improved user experience and easier site management for staff, resulting in more accurate, timely updates for passengers. The new Baybus website sets a strong benchmark for public transport digital platforms in the region.
Citizens Advice Bureau - A Platform That Supports Kiwis Nationwide
Citizens Advice Bureau (CAB) is a trusted not-for-profit organisation that ensures people across Aotearoa can access free, reliable advice on their rights, responsibilities, and the services available to them.
CAB engaged Somar Digital to design and build a new public website and a nationwide intranet platform ("Cabnet") used by over 2,600 trained volunteers across more than 80 locations.
One of the biggest challenges was structuring over 40,000 knowledge base articles in a way that was easy to search, understand, and act on - for both the public and the volunteers supporting them.
We kicked off the project with a focused Design Sprint to test assumptions and explore solutions. In just five days, we prototyped and validated key interaction patterns that shaped the direction of the site and intranet build.
Outcomes:
- A fast, intuitive public website with a tone designed to support users who may be navigating complex or stressful situations.
- A new Cabnet platform described by volunteers as “a quantum leap forward” - easier to use, clearer to navigate, and more efficient to report with.
- A carefully managed migration process that brought millions of records across safely and incrementally, without derailing development.
Why Partner with a UI UX Design Services Company?
Working with a UI UX design services company like Somar Digital means more than outsourcing design.
It means gaining a partner that helps:
- Clarify your goals and understand your users
- Design experiences that are genuinely useful and inclusive
- Reduce risk during development with tested, validated designs
- Deliver better outcomes for your organisation and community
- Build digital platforms that are easier to manage and evolve over time
Our team brings a mix of technical knowledge, design expertise, and sector-specific experience - all grounded in practical delivery.
Let’s Bring Your Next Digital Project to Life
If you’re looking for a UI UX design services company that combines deep expertise with a collaborative approach, we’d love to talk.
Whether you’re planning a new website, upgrading an existing service, or just exploring what’s possible, our team can help.
