Whether you run a small organisation, a local business, or a multinational corporation, Search Engine Optimisation (SEO) plays a pivotal role in attracting potential customers and skyrocketing your brand's visibility. One of the most effective strategies is making sure you have an effective monthly SEO plan. Good SEO is not as easy as setting and forgetting. It is vital that you are constantly monitoring and refining your SEO efforts in order to get the best results for your digital channels. Let's dive deep into this approach and explore how it can transform your digital channels for the better.
The Key Pillars of SEO: Laying the Foundation for Success
It's essential to understand the key pillars that form the foundation of SEO. These pillars will help guide your monthly SEO strategy.
- Technical SEO: Behind the scenes, technical SEO involves optimising your website's structure, making it easily accessible to search engines. It includes tasks such as enhancing site speed, ensuring mobile-friendliness, and implementing structured data.
- Content: The phrase "content is king" holds more truth than ever in the digital age. High-quality, relevant, and engaging content acts as the lifeblood of your website, attracting visitors and keeping them coming back for more. Regularly publishing captivating articles, videos, and infographics not only satisfies your audience's hunger for information but also establishes your website as an authoritative source in your niche.
- On-Site Optimisation: This pillar involves strategically incorporating target keywords into your website's pages, titles, and meta descriptions. Properly structured and optimised on-site elements provide search engines with a clear understanding of your website's focus, making it more likely to appear in relevant search results.
- Off-Site SEO: Off-site SEO involves earning quality backlinks from other reputable websites. These backlinks act as a vote of confidence from other digital entities, signalling to search engines that your website is worthy of attention and should be ranked higher in search results.
What is Included in Monthly SEO?
At Somar Digital, we believe in continuous improvement and consistent monitoring. Our first step is completing a thorough SEO Audit of your site. Once we clearly understand your site’s SEO, we recommend the best way to improve your SEO.
Monthly SEO is not a one-size-fits-all approach; rather, it's a bespoke strategy tailored to suit your unique needs and goals. The initial SEO Audit we complete forms the basis for crafting a custom roadmap that navigates your website towards performing the way you want it to.
Examples of the types of improvements we recommend include:
- Resolve Site Health Issues: Enhancing your current site health score to at least 80%, with the goal of reaching 90% in the longer term. This can be achieved by addressing issues including:
- Resolving all detected broken internal and external links
- Correcting and eliminating instances of duplicate content
- Addressing any identified redirect chains for smoother site navigation
- Implementing appropriate canonical links to manage duplicate content and improve indexing
- Optimise On-Page Elements: Optimise key on-page elements to enhance page relevance and improve SERP rankings. This includes:
- Crafting compelling, keyword-optimised title tags and meta descriptions
- Ensuring appropriate use of header tags for content structure and readability
- Implementing structured data (Schema Markup(external link)) for enhanced SERP listings and improved CTR
- Speed improvements: Significant speed improvements can be made to provide a better user experience. Quick wins can be achieved by optimising and deferring offscreen images.
- XML Sitemap and Robots.txt(external link): These are the cornerstones of best practice technical SEO. We recommend implementing both to efficiently communicate to the crawlers which are the most important sections of the website.
- Local SEO: We recommend utilising the Google Business Profile to engage with the end user, enhancing the public's trust and increasing the likelihood that positive reviews will be left on the profile in the future.
Post-implementation of these improvements, we continue to monitor your site's performance and make data-driven adjustments to the monthly SEO strategy as required, ensuring that your website continues to grow its online presence and effectively reach and support its target audience.
Benefits of Monthly SEO Services
Now that we've seen how monthly SEO operates let's take a data-driven approach to explore its many benefits:
- Brings Organic Search Traffic to Your Website: Organic search traffic is like a steady stream of potential customers flowing directly to your digital doorstep. By consistently optimising your website for relevant keywords, monthly SEO ensures that search engines recognise your website's value and direct users searching for related topics your way.
- Generates Leads Cost-Effectively: Imagine a sales team working tirelessly around the clock, bringing in leads without breaking a sweat. Well, that's the power of monthly SEO. Once your website starts ranking higher in search results, it acts as a powerful lead-generation machine, attracting potential customers who are already interested in what you have to offer.
- Increases Brand Awareness: Your brand deserves the spotlight, and a monthly SEO strategy puts it front and centre. As your website climbs up the search engine ladder, more and more people become familiar with your brand, increasing its visibility and credibility in the digital landscape.
- Gets You Ahead of the Competition: Monthly SEO gives you a competitive edge by helping your website outperform rivals in search results. When users see your website at the top of the list, they're more likely to click on it, compared with your competitors.
- Optimises Your Website for Mobile Users: Having a mobile-optimised website is paramount. Monthly SEO ensures that your website is not only visually appealing on mobile devices but also loads quickly and functions flawlessly, providing a seamless user experience.
- Builds Trust: By consistently providing valuable content, earning backlinks, and ranking higher in search results, monthly SEO establishes your website as a trustworthy source, fostering a loyal and engaged audience.
Conclusion: Embark on Your Monthly SEO Journey
Having a strong monthly SEO plan(external link) can revolutionise your online presence. Embracing the power of monthly SEO can take you from the shadows of obscurity to the top of Google search results.
So, take that first step and embark on your monthly SEO journey. At Somar Digital we can help you craft a custom strategy, and embrace the multitude of benefits that monthly SEO has to offer.