SEO That Helps You Rank Higher and Reach More People

Somar Digital is an experienced SEO agency helping businesses improve their search rankings, drive high-quality traffic, and stay ahead of evolving trends like AI-powered search.

From technical audits to on-page optimisation, content strategy, and local SEO, we tailor our services to deliver measurable results.

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Somar Digital's SEO Process

Search Engine Optimisation (SEO) helps your website rank higher in search results, making it easier for the right people to find you. It builds trust, drives traffic, and turns visitors into customers. With search rapidly evolving, such as AI-driven results, strong SEO is essential for staying visible.

At Somar Digital, we don’t do cookie-cutter SEO. We take the time to understand your goals and build custom strategies that deliver real value and long-term growth.

SEO Strategy Session

We begin with a complimentary strategy session to understand your business, your customers, and your goals. This conversation shapes a personalised roadmap, giving you clarity on where to focus your SEO efforts. No obligation - just insight and direction.

SEO Audit

Think of this as a health check for your website. Our in-depth audit identifies what’s working, what’s holding you back, and where the biggest opportunities lie; from site structure and metadata to crawlability and performance.

Technical SEO

We ensure your website meets modern search engine standards. That means fast page load times, mobile responsiveness, structured data, and a clean architecture that helps Google (and AI search tools) understand and rank your content effectively.

On-Page SEO

On-page SEO is all about refining the content and structure of your website’s individual pages. We optimise your meta tags, headings, internal links, and on-page copy to target the right keywords and improve user experience, without keyword stuffing.

Backlink Strategy

Backlinks remain one of the most powerful ranking signals. We focus on quality, not quantity - helping you earn links from relevant, trusted sites that strengthen your domain authority and build your credibility with search engines.

Off-Page SEO

Beyond backlinks, we help build your brand’s presence across the web. This includes content partnerships, directory listings, guest publishing, and digital PR - designed to boost visibility and reputation where your audience already spends time.

Local SEO

For location-based businesses, we ensure you show up where it matters. This includes optimising your Google Business Profile, embedding location-based schema, and targeting regional keywords - so your audience finds you when they need you most.

AI Search Optimisation

Search is changing fast, with AI-powered tools like Google’s SGE (Search Generative Experience) surfacing content differently, and Large Language Models (LLMs) like ChatGPT becoming increasingly popular discovery channels. We help you stay ahead by using clear structure and natural language to improve your chances of being featured in AI-generated answers. The goal is to help your business show up when people search, whether they’re using Google or asking AI.

Performance Tracking & Refinement

SEO is never “set and forget.” We track keyword rankings, traffic, user behaviour, and conversions using tools like Google Analytics and Looker Studio. These insights guide ongoing improvements and keep your strategy aligned with your goals.

Why Somar Digital?

Somar Digital is one of the few agencies in New Zealand offering SEO alongside web development, UX design, hosting, and analytics - all in one place.

Our dedicated development, design and SEO teams work together with your organisation, ensuring your SEO strategy is seamlessly integrated with your website, content, and digital performance. This approach creates efficiencies, reduces the need for multiple vendors, and delivers better results for less cost and effort.

By aligning SEO with your wider digital strategy, we help you get more value from your investment - with less complexity.

Some of Our Client Partners

At Somar Digital, we appreciate the unique needs of various sectors. Whether you're a government agency, an NGO, a not-for-profit, or a public company, our team has the experience and expertise to create a tailored SEO strategy that aligns with your specific goals and target audience.

We are a Digital Agency, offering SEO in Wellington, and all across Aotearoa, New Zealand.

Check out our recent case studies, including the SEO improvements we made to Plan My Walk, which lead to a 170% increase in organic traffic for Mountain Safety Council.

Somar has significantly increased the value we are getting from our Google Ads grant account. They’ve been able to achieve a lot within our restricted budget. I value their proactive approach and the effort put into explaining how we can improve our account.

Julia Frater, Cancer Society New Zealand

Have Questions About SEO? Ask Us

SEO Frequently Asked Questions

The cost of SEO services in New Zealand can vary based on your goals, your competition, and the level of expertise offered by the SEO agency. At Somar Digital, we create tailored SEO packages to suit your needs and budget, no one-size-fits-all pricing. After a free initial consultation, we’ll provide a transparent quote and clear recommendations based on your current position and goals.

SEO (Search Engine Optimisation) is the practice of improving your website so it ranks higher in search engine results for relevant keywords. It involves both technical improvements and content strategies to help search engines understand your site and deliver it to users at the right time. A well-structured SEO approach drives more organic traffic, builds credibility, and helps grow your business online.

An SEO agency helps improve your online visibility by identifying opportunities to enhance your site’s content, structure, and authority. At Somar Digital, we start with a detailed audit, create a tailored strategy, and implement technical SEO, on-page optimisation, content improvements, and link-building - all while tracking performance and adjusting for results.

Yes - investing in a professional SEO agency saves time, avoids costly mistakes, and delivers measurable ROI. While SEO can be done in-house, search algorithms and best practices change frequently. By working with a team like Somar Digital, you get expert support, the right tools, and a strategy that adapts over time to help your business grow sustainably.

The four core types of SEO are:

On-Page SEO: Optimising page content, meta tags, headings, and internal links
Off-Page SEO: Building domain authority through backlinks and external signals
Technical SEO: Improving site structure, speed, mobile-friendliness, and crawlability
Local SEO: Targeting local search visibility through maps, listings, and geo-targeted content

AI SEO refers to strategies that consider how artificial intelligence is reshaping search engines. Tools like Google’s Search Generative Experience (SGE) and Bing’s AI integrations now provide conversational, summarised answers. At Somar Digital, we help you stay ahead by optimising content for structured data, rich snippets, natural language queries, and authoritative sourcing, so your content gets surfaced in both traditional and AI-powered results.

Generative Search Optimisation (GEO) focuses on improving how your content appears in AI-powered search results, such as Google’s AI Overviews. It involves structuring content clearly, using natural language, and establishing authority so AI tools can confidently summarise and cite your site.

Answer Engine Optimisation (AEO) is about helping your content get picked up by answer engines like ChatGPT, Bing AI, and voice assistants. It means anticipating user questions and providing concise, trustworthy answers that AI tools can easily understand and share.

Both GEO and AEO are about future-proofing your SEO strategy for how people now search - using AI tools, not just traditional search engines.

See how we put this into action

Kōnae - My Records Guide website

Kōnae - My Records Guide: A Trusted Resource for Accessing Personal Records

SEO Audit and Migration Case Study: Star Group

See all of our work

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SEO That Helps You Rank Higher and Reach More People

Somar Digital's SEO Process

SEO Strategy Session

SEO Audit

Technical SEO

On-Page SEO

Backlink Strategy

Off-Page SEO

Local SEO

AI Search Optimisation

Performance Tracking & Refinement

Why Somar Digital?

Some of Our Client Partners

Have Questions About SEO? Ask Us

SEO Frequently Asked Questions

How much does SEO cost in NZ?

What is SEO and how does it work?

What does an SEO agency do?

Is hiring an SEO agency worth it?

What are the 4 types of SEO?

Why is SEO an ongoing monthly service?

What is AI SEO and why does it matter?

What is generative search optimisation (GEO) and answer engine optimisation (AEO)?

See how we put this into action

Kōnae - My Records Guide website

Kōnae - My Records Guide: A Trusted Resource for Accessing Personal Records

SEO Audit and Migration Case Study: Star Group

SEO Audit and Migration Case Study: Star Group