Creating an online resource that will help save lives for New Zealander's engaging in outdoor activities.
The New Zealand Mountain Safety Council (MSC) is a national organisation with a mandate to encourage safe participation in land-based outdoor activities, including tramping, hunting and alpine pursuits. They required a website to communicate vital information about safety in the outdoors, as well as act as a corporate website to help engage the public and stakeholders with their brand.
User Feedback and Website Metrics
Once the website was deployed, MSC reached out to its user base to see how they were finding the new website compared with the old one. Their users unanimously found the new website to be far more user-friendly and visually striking than the old site. MSC saw their website visits increase but also saw the bounce rate decrease meaning that visitors to the site were finding the information they needed.
An Evolving Brand
When Somar engaged with MSC, there was a lot of uncertainty over their brand and so we helped them evolve it in a digital space and create web guidelines to accompany their print collateral.
Somar helped MSC develop the 'Plan My Trip' tool on the website which aims to give Kiwis who are looking to explore the outdoors vital safety information before they head out. To do this, we needed to integrate with the Department of Conservation API to pull through up-to-date information that alerts users about current safety notices.
MSC Continuing to Partner with Somar
Since deploying the website, Somar has continued to build a lasting partnership with MSC working on further projects with them such as the Avalanche Advisory website and Covid-19 Outdoors website, as well as making improvements to the current MSC website. Somar views the work we do with our clients like MSC as a partnership and we really try to understand our clients needs and wants and work with them to achieve their goals.
Nathan Watson, Operations Manager