Rebuilding the Cancer Society NZ website to create an experience that is more positive, hopeful and empathetic for people seeking important health information
Cancer Society New Zealand is one of the most trustworthy charities in New Zealand. They provide an important function whether it's conducting and funding research related to preventing cancer, supporting people as they navigate the cancer journey, or advocating to ensure that the NZ government takes action on cancer.
Although there was an existing high-trust factor with the information on their public website the old Cancer Society website felt cold and dated. Cancer Society came to Somar Digital to create a new website that was more warm and welcoming and was a lot more intuitive and clear about how to navigate the website.
Updating the visual design
The new website is less dated, more modern, and more in tune with the people that use the Cancer Society website. Overall, we wanted to help Cancer Society design a website that told their story better. This includes everything from the homepage layout to colours and icons throughout the website.
Much easier to use for Cancer Society staff across the country
The added complexity is that there are national office staff members who can edit the website along with all the regional content managers and administrators. The Somar Digital developers handled all the complexities for the Cancer Society staff so that all the correct permissions were in place for all levels of Cancer Society staff both regional and national. This helped to remove the potentially convoluted nature of Cancer Society staff content loading and editing different sections of the website.
As part of improving pathways and the overall user journey, the donation process (users finding the donation button on the homepage through to completing a donation form) needed to be fixed. Donations are an integral part of Cancer Society operating so making the donation journey easier for users was a top priority. By adding intuitive micro-interactions as well as cleaning up the design and usability of the forms we helped make the donation process more intuitive and efficient than the previous Cancer Society website.
Digital Daffodil Day
There were worries across NZ that some charities could fold due to individuals and organisations donating less because of Covid. Cancer Society acknowledged that their donations were down 40% since 1st of April 2020 so there was added pressure for Daffodil Day to be successful. Cancer Society brought Somar Digital onboard to build an online donation platform for Daffodil Day. Compared with previous online donations during the month of August (month of Daffodil Day), Cancer Society saw a 600% increase in online donations thanks to the Daffodil Day website Somar Digital built in 2020.