A life saving app that helps walkers and trampers in New Zealand stay safe in the outdoors
The New Zealand Mountain Safety Council came to Somar Digital to design and build an all-in-one website and app that gives people the information they need to plan a walk or hike on the 1000s of amazing tracks across NZ.
The result is a major step towards helping save lives in the outdoors by bringing together the most important information, like track difficulty, weather alerts, and conditions, itemised gear lists plus sharing your trip plans with friends and family.
Innovative and unique solution
There isn’t another product on the market that does what the Plan My Walk app does. Somar Digital were able to bring this highly complex product together thanks to organising the project into agile sprints which meant that our web design and development teams were able to be super flexible and able to accomplish a lot in a tight time frame.
UX and UI Design
The UX and UI design has gone through rigorous testing to make sure that it is optimised for people using the App. The main navigation appears at the bottom of the page on mobile and each tab is sequenced in such a way that helps users plan a walk as easily as possible. Not only is the app engaging for users but it has been designed with accessibility in mind so that users of all demographics can use it.
Saving lives and taxpayer dollars
On average there are 540 people who need search and rescue and 13 fatalities per year. Ultimately the goal of the app is to help reduce these numbers by better preparing people for exploring the NZ outdoors. This product represents a genuine effort to provide a meaningful and tangible difference to people's lives.
App Version 2 Updates
Since going live we have worked closely with MSC to make improvements to the App. These include new tracks and detailed content, a new user profile section that includes the ability to download your trip plan as a PDF for offline access, and an improved Plan section among other improvements. Building an App that really resonates with Users is an ongoing process and having a partner like MSC who truly cares about the work they do gives us confidence that we are building a product that makes a difference.
Surpassing user goals
So far the Plan My Walk app has over 200,000 users! This is an awesome achievement as our original goal was to get to 150,000 users. On top of that, the average user engagement time is 4 minutes 45 seconds which is a good indicator that users are actually engaging with the app. We ultimately want people to not only download the app but get real value from it.