Showcasing New Zealand’s beautiful outdoors and informing the public about the thousands of walking, biking, and horse riding tracks around the country.
The New Zealand Walking Access Commission is a Crown entity that plays a lead role in protecting this heritage by promoting free, certain, enduring and practical access to the outdoors. They required a new website which communicated this, but also a separate, interactive online tool that efficiently revealed the thousands of accessible tracks and trails spread across the country.
Complex Data Sources
Because of the shear number of tracks and trails (it needed to allow for over 5,000) and how complicated the paths can be, managing that amount of data and serving it to the user in an accessible manner required a lot of technical management. Pulling in data sets from multiple sources, Somar ensured that load times and delivery of the information worked across a range of bandwidth limitations and also mobile devices.
Built for the Users
Throughout the project, we invited members of the public (sometimes those engaged in tramping clubs, and also just non-outdoors people) to come into our studio and try out the website. We gave them scenarios and observed how they carried out the tasks using the online tool, making notes on things they liked and areas they struggled with. All of this was exposed to the build team (including the product owner at the Walking Access Commission) who made iterations and refinements to the website. The end result is a well-tested user experience that delivers what people need; without any double guessing.
Asher Wilson-Goldman, Strategic Communications and Partnerships Manager