Delivering a vibrant website for the Ministry for Pacific Peoples that reflects the needs of the Pasifika community in NZ
Ministry for Pacific Peoples (formerly known as the Ministry of Pacific Island Affairs) is the principal advisor to the New Zealand Government on everything from public policy to programme and service decisions affecting Pacific peoples. Their aim is to ensure that the Pasifika community in New Zealand is successful in all aspects of their lives.
MPP came to Somar Digital to build a website that helped them engage better with the Pasifika community and told MPP's story more clearly.
The new website was brought up to the times and feels more modern than the old site. More importantly, we created content blocks and web design that helps MPP load content that is more visually focused like images and video as opposed to their old site which was too wordy. This gives MPP the opportunity to add more visual content to their website which helps with user engagement and interest.
Improving navigation and usability
We had to make sure that we nailed down the right Information Architecture which meant arranging and organising the content of the website to enable users to conveniently find the information required for completing a task. We then tested and refined with treejack testing. Defining the homepage focus helped to improve the navigation system by creating a navigation system based on the IA that will provide users with immediate and obvious pathways.
Identity and purpose
We designed the homepage to give a valuable snapshot of who MPP is and what they set out to achieve. This builds a rapport with uses and encourages further engagement, especially with a younger demographic. The Pacific community is very proud of their heritage and who they are and love to celebrate the vibrancy of their culture. The website feels much more in keeping with the Pacific community. Somar Digital worked closely with MPP to make sure this was the case.
Leveraging other channels
Understanding that the website is one aspect of MPP’s outreach and making sure that social media channels, communication channels, and promoting events and festivals are an important aspect of the new website. Simple solutions like making sure that the relevant social media links and references are strongly displayed help MPP engage with their intended audience. Overall, the new website does a much better job of communicating what MPP do by helping MPP engage with a wider audience.