# Company Information Name: Somar Digital Founded: 2008 Location: Wellington, New Zealand # Contact Email: hello@somar.co.nz Phone: +64 04 385 1075 Website: https://www.somar.co.nz # Description Somar Digital is a Wellington-based digital agency delivering award-winning projects for New Zealand government, not-for-profit, and enterprise clients. Services include: - Web design and development - UX/UI design - Silverstripe development - Website hosting - Website support and maintenance - Search Engine Optimisation - Search Engine Marketing - AI-driven marketing strategies ## Company Overview - [Somar Digital](https://www.somar.co.nz/): Full-service digital agency delivering solutions for government, not-for-profits, and enterprise clients. ## Services Offered - [Services Overview](https://www.somar.co.nz/services/): Overview of Somar Digital’s service offerings across web design, development, SEO, SEM, and UX/UI. - [User Experience Design | UX](https://www.somar.co.nz/services/user-experience-design/): Designing user-centered interfaces to enhance engagement and satisfaction. - [Web Design](https://www.somar.co.nz/services/web-design/): Creating visually compelling and accessible websites tailored to client needs. - [Website Development](https://www.somar.co.nz/services/website-development/): Building robust, scalable, and secure websites using modern technologies. - [AWS Website Hosting](https://www.somar.co.nz/services/aws-website-hosting/): Reliable hosting solutions powered by Amazon Web Services. - [Website Support & Maintenance](https://www.somar.co.nz/services/website-support-and-maintenance/): Ensuring ongoing performance, security, and updates for websites. - [Silverstripe Development](https://www.somar.co.nz/services/silverstripe/): Custom website development using the Silverstripe CMS. - [Agile Project Management](https://www.somar.co.nz/services/agile-project-management/): Implementing Agile methodologies for efficient and transparent project delivery. - [Workshops](https://www.somar.co.nz/services/workshops-services-wellington/): Training sessions to improve digital skills for teams and organisations. - [Search Engine Optimisation | SEO](https://www.somar.co.nz/services/seo/): Optimising websites to improve visibility on search engines. - [Search Engine Marketing | SEM](https://www.somar.co.nz/services/search-engine-marketing/): Paid search campaigns to increase traffic, conversions, and ROI. ## Notable Projects & Case Studies - [Empowering Teachers with Kura Kete - A Digital Resource Hub](https://www.somar.co.nz/projects/kura-kete-learning-resources-for-educators/): Developing a digital platform with learning resources for teachers to enhance classroom engagement. - [Helping Metlink Connect Communities Through Smarter Transport Information](https://www.somar.co.nz/projects/metlink-public-transport-information-tools/): Building real-time public transport information tools for Wellington commuters, including web and mobile platforms. - [Kōnae - My Records Guide Website](https://www.somar.co.nz/projects/konae-my-records-guide-website/): Creating a resource hub to help individuals access personal records efficiently. - [Whānau Mārama NZ International Film Festival Google Ad Grant](https://www.somar.co.nz/projects/whanau-marama-nziff-google-ad-grant/): Managing a Google Ad Grant campaign to boost visibility and engagement for the film festival. - [MITO Website Development Project](https://www.somar.co.nz/projects/mito/): Developing an interactive website for MITO to support industry training and education. - [Interislander Website](https://www.somar.co.nz/projects/interislander-website/): Creating a modern, responsive website for the Interislander ferry service. - [Mountain Safety Council Website](https://www.somar.co.nz/projects/mountain-safety-council/): Developing a comprehensive website for safety education and outdoor resources. - [Nōku te Ao Website Development Project](https://www.somar.co.nz/projects/noku-te-ao-website/): Building a culturally inclusive platform focused on mental health awareness and support. - [NZSBA School Board Elections Site](https://www.somar.co.nz/projects/): User-friendly platform for school board elections, providing intuitive navigation and resources for candidates and voters. - [COVID-19 Outdoors Website](https://www.somar.co.nz/projects/covid-19-outdoors-website/): Communicating safe outdoor recreation during COVID-19 with clear guidance. ## Blog & Insights ### UX & Design - [UX Articles](https://www.somar.co.nz/blog/tag/ux/): Articles covering best practices in user experience and design strategies. - [UX Design Frameworks](https://www.somar.co.nz/blog/ux-design-frameworks/): Insights on frameworks that enhance user interaction and satisfaction. - [Website Accessibility Guidelines](https://www.somar.co.nz/blog/website-accessibility-guidelines/): Guidelines for building accessible digital platforms. - [Accessibility is Fluid](https://www.somar.co.nz/blog/accessibility-is-fluid/): Discussion on adaptable and inclusive web accessibility. - [How Somar Digital Delivers as a UI UX Design Services Company](https://www.somar.co.nz/blog/uiux-design-services-company): Explains Somar’s approach to UX/UI design for digital projects. ### SEO & SEM - [Website SEO Consultant: Boost Your Online Visibility in NZ](https://www.somar.co.nz/blog/website-seo-consultant-boost-your-online-visibility-in-nz): Advice for NZ businesses to improve search engine rankings. - [Search Ads vs Shopping Ads: Key Differences Explained](https://www.somar.co.nz/blog/search-ads-vs-shopping-ads-key-differences-explained): Comparing ad formats for optimal SEM results. - [Google Ads NZ: Drive Local Traffic with Targeted Ads](https://www.somar.co.nz/blog/google-ads-nz-drive-local-traffic-with-targeted-ads): Strategies for driving local traffic with paid search campaigns. - [Using Customer Lists in Google Ads to Maximise Campaign Performance](https://www.somar.co.nz/blog/customer-list-google-ads): Best practices for leveraging customer data in Google Ads. - [Google Ads for Local Businesses: Target & Grow Locally](https://www.somar.co.nz/blog/google-ads-for-local-businesses-reach-more-customers): Tactics for local campaigns to increase visibility and engagement. - [Is SEO Dead? Truth About SEO in 2025](https://www.somar.co.nz/blog/is-seo-dead/): Explaining how SEO evolves in the AI-driven search era. ### Web Development & Project Management - [Enterprise Web Development: Scalable Solutions for Organisations](https://www.somar.co.nz/blog/enterprise-web-development-for-complex-organisational-needs): Strategies for developing scalable, enterprise-grade websites. - [Project Management for Website Development Success](https://www.somar.co.nz/blog/project-management-for-website-development-guide): Insights on managing web development projects efficiently. - [How Do You Choose the Right Web Development Company in NZ?](https://www.somar.co.nz/blog/how-do-you-choose-the-right-web-development-company-in-nz): Tips for selecting a trusted web development partner. - [Average Monthly Website Maintenance Fees in New Zealand](https://www.somar.co.nz/blog/average-monthly-website-maintenance-fees-in-new-zealand): Benchmarking costs for website maintenance in NZ. - [Website Maintenance in New Zealand | Keep Your Site Secure](https://www.somar.co.nz/blog/website-maintenance-in-new-zealand-keep-your-site-secure): Importance of maintaining security and performance for websites. - [Expert Web Developers for NZ Businesses](https://www.somar.co.nz/blog/why-somar-digital-is-your-go-to-web-developer-in-nz): Showcasing Somar’s expertise for NZ businesses. ### AI & Digital Strategy - [What Is AI Overview SEO and Why It Matters](https://www.somar.co.nz/blog/what-is-ai-overview-seo-and-why-it-matters): How AI influences modern SEO strategy. - [API Developers NZ](https://www.somar.co.nz/blog/api-developers-nz/): Creating custom APIs for robust digital solutions. ### General Blog - [All Blog Posts](https://www.somar.co.nz/blog/): Complete collection of insights and articles on web design, development, and digital marketing. ## About Somar Digital - [About Us](https://www.somar.co.nz/about-us/): Company mission, vision, team information and client testimonials. - [Awards](https://www.somar.co.nz/about-us/awards-won-somar/): Recognition and awards received like Recognised by Deloitte for rapid growth and innovation: Fast 50 & APAC Tech 500, Awarded "Outstanding Website" by the Web Marketing Association, Multiple wins at NZ Best Design Awards, International Accolades in 2020 & 2021 Good Design Australia, 2021 NZ Open Source Awards (Open Source in Education, Social Services and Youth), and more. - [Jobs](https://www.somar.co.nz/jobs/): Current openings at Somar Digital. - [Contact Us](https://www.somar.co.nz/contact-us/): Inquiries and contact information. ## Additional Resources - [Site Map](https://www.somar.co.nz/sitemap): Complete website structure. - [Privacy Policy](https://www.somar.co.nz/privacy-policy/): Data handling policies. - [Terms of Use](https://www.somar.co.nz/terms-of-use/): Legal terms for website use. - [LinkedIn](https://www.linkedin.com/company/somar-digital/): Connect with Somar Digital on LinkedIn. - [Instagram](https://www.instagram.com/wearesomardigital/): Connect with Somar Digital on Instagram. ## Bot Access Policy Somar Digital’s preferences for AI/LLM access, training, and content usage: - **User-agent: gptbot** Allow-Training: yes Allow-Retrieval: yes - **User-agent: claudebot** Allow-Training: yes Allow-Retrieval: yes - **User-agent: google-extended** Allow-Training: yes Allow-Retrieval: yes - **User-agent: perplexitybot** Allow-Training: yes Allow-Retrieval: yes - **User-agent: neevabot** Allow-Training: yes Allow-Retrieval: yes - **User-agent: youbot** Allow-Training: yes Allow-Retrieval: yes - **User-agent: ccbot** (Common Crawl) Allow-Training: yes Allow-Retrieval: yes - **User-agent: duckduckbot** (DuckDuckGo AI) Allow-Training: yes Allow-Retrieval: yes - **User-agent: yandexbot** Allow-Training: yes Allow-Retrieval: yes - **User-agent: archive.org_bot** Allow-Training: yes Allow-Retrieval: yes ### Default Rule for Unspecified or Future Bots - **User-agent: \*** Allow-Training: no Allow-Retrieval: yes