SEO | SEM Specialist

Somar Digital is no ordinary agency!

Established 13 years ago, Somar Digital is a proven and trusted supplier agency for Not for Profits, Government Agencies, Crown entities and the Private Sector.

And we're growing….again!

We have extensive experience and a huge passion for working with and for organisations that genuinely want to add value, support and help New Zealand communities. Clients such as Cancer Society NZ, Citizens Advice Bureau, Plunket NZ, Women’s Refuge, Save the Children and Metlink all choose to work with us because of our high care factor.

These are all high profile, high stake clients, where they rely on Somar Digital's unparalleled service to consistently deliver, maintain and support their website assets, providing seamless customer and digital experiences and best practice accessibility standards which are built around a mobile first approach.

As such, we are looking for a very special person to join our team as a SEO/SEM Specialist.

What's important to us?

We’re seeking a well-rounded SEO/SEM Specialist to join our growing, hard-working Wellington team to deliver award-winning web development services.

First and foremost, you're a good person, with a high care factor both professionally and personally.
The SEO/SEM Specialist needs to deliver stellar SEO and pay per click solutions to our clients that exceed expectations on technical and creative front by keeping abreast of changing trends in digital advertising consumption, strategy and execution of campaigns.

The role will champion the strategic importance of search engine optimisation both internally and externally.

Ideally coming from a fast-paced Agency background, you’ll have a great work ethic with very much a ‘can do – wanna do’ attitude, with the ability to roll your sleeves up and get things done, to a high standard. Whilst we strongly support a work-life balance, we also want people who are willing to go above and beyond when required.

You are able to think on your feet and find creative solutions. You’ll be accurate and driven but at the same time flexible and nimble. You show genuine care for the welfare of others, especially our clients and their customers.

We’re looking for that special someone with a passion for new technology; someone who has a willingness to delight our customers with their expertise, creativity and communication skills.

Role Requirements:

  • You are self-managing/directing
  • You're a natural leader and positive influencer of people
  • You must be adept at managing multiple projects at the same time
  • You must be comfortable and confident about hitting revenue targets and goals


  • Ability to conduct SEO audits on the website
  • Devise SEO strategies and experiments
  • Provide internal SEO reports on a regular basis
  • Execute new and creative collaborations among SEO technologies and platforms
  • Help a brand to become a leader in SERP
  • Adjust the site to the requirements of search engines
  • Collect keywords for semantic core, categorise and sort them via SEO tools
  • Set up website analytics and work on data based campaign decisions
  • Optimise the web resource collectively with editors, marketers, designers, and developers


  • Identify trends and insights in digital marketing and with wider marketing implications
  • Allocate marketing investments to campaigns
  • Plan, direct and execute campaigns
  • Manage clients PPC campaign and maintain it, keeping best practices in mind
  • Optimise content for the website, keywords, landing pages, ads and social media platforms
  • Work with various content formats such as blogs, videos, audio podcasts, etc.
  • Track the website traffic flow and deep understanding of Analytics
  • Implement and analyse performance metrics
  • Measure and assess goals vis-à-vis ROI

What's in it for you to come work with us here at Somar Digital?!

  • You get to work with and for awesome clients who make massive meaningful improvements to our lives here in NZ. For example the re-launched Cancer Society website now supports sufferers their through their cancer journey way more effectively than previously, ensuring key information is easy to access and find. It's a great feeling our team helped make that happen!
  • You get to work with a team of passionate people who genuinely care about delivering great outcomes for our clients and making a real difference
  • We've invested in a fabulous office that is decked out with our people's needs in mind
  • We are all looked after with amazing employee benefits including:
    • 5% employer superannuation contribution
    • 5 weeks leave after 2 years of service
    • $750 annual Rewards and Benefits subsidy
    • Weekly team food
    • Staff monthly lunch
    • Staff Friday food & drinks from 4pm
    • Paid leave, flights & accommodation for award attendance for nominated team members (e.g. Best Awards NZ)
    • Annual staff training allowance
  • You'll have fun. Somar Digital is not a stuffy, pretentious agency. We provide a relaxed environment where people can feel safe to be themselves and not be judged for it. We are a diverse bunch of peeps from all walks of life and are proud of it.

If Somar Digital sounds like a place you would like to explore working for, then we would LOVE to hear from you.

Contact Us

by Somar Digital