We create digital design solutions to meet any challenge

Our clients like Greater Wellington’s Metlink Public Transport Services, Māori Language Commission, and Cancer Society NZ show where our heart’s at. We are user experience specialists who see the bigger picture.

about us intro


We are Somar Design Studios, a Wellington-based web agency with a focus on delivering user-centered web experiences that people love.

Founded in 2008, we’ve continually upped our game. Today we provide a full- suite of web services and digital expertise to our clients.

In 2015 Somar was appointed as the world’s first SilverStripe Professional Partner - a testimony to our experience with the globally acclaimed open source CMS - the most widely used CMS by local authorities in New Zealand.

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We believe people will drive the future of digital experiences

… and not the other way round. Our design philosophy can be summed up as ‘human, useful, measurable’, in that order. Somar help bridge that divide between the needs of your business, and the needs of your customers.

We pride ourselves on user-centric design, and exploring the best solutions to suit your needs and budget.

Some of our services include:

Award-winning UX Design

Award-winning UX Design

Somar craft useful, beautiful experiences for real people. We take the time to understand the needs of both the end user and the organisation to deliver engaging design solutions on time and within budget. Everything we create is responsive, on-brand and accessible.

Customised SilverStripe Solutions

SilverStripe CMS is an open source web content management system used by government organisations, businesses and non-profit organisations around the world. They are currently the supplier for the Common Web Platform (CWP) which services all New Zealand government websites.

Customised SilverStripe Solutions
We're on the Web Services Panel

We’re on the Web Services Panel

We make procurement easy. You can engage quickly and without primary procurement processes, saving you time and money. We can help your digital solution meet the New Zealand Government Web Accessibility and Web Usability standards.

UX Lab Testing Facilities

Somar believe in testing early on in the website design phase, to ensure that the end product is a representation of what your audience wants; a process known as user-centric design. User testing doesn’t need to be overly expensive, or time consuming - but it can offer a huge amount of external insight into your online presence.

UX Lab Testing Facilities
Robust & Reliable Hosting Solutions

Robust & Reliable Hosting Solutions

We offer a versatile range of robust hosting options, including CWP, SilverStripe Platform and AWS. Hosting with Somar means you can rest assured that your site is stays online and is being monitored by our operations team.

Somar works in Agile Teams

We deliver great results by working closely as a team and aligning our efforts with your key goals. Our process is collaborative and iterative and it allows us to prioritise, gain visibility, build consensus, and track work against common goals. If your organisation isn’t currently using agile methodology, we can help you integrate this process in a way that works for everyone.

What are the benefits of Agile?

Reduce risk

With short sprints of well-defined tasks we are able to start delivering working products as soon as possible. We track metrics on the team’s performance so that we can make evidence-based estimates.

Manage change

At the end of each Sprint we reassess the requirements with the client. Features and tasks can be re-prioritised or changed according to business need, user feedback or changes in the budget.

Deliver maximum value

The client can weigh the business benefit against relative cost of each task when prioritising. Tasks with greater business benefit can be identified and completed first. Resource is directed to the most effective areas and requirements tailored to fit the budget.

“The agile process gave us the flexibility to develop a website that met our needs”

- Product Owner at WREMO

Let's chat

If you'd like to talk with us about a project, or get to know us better,
please get in touch. We're always up for a coffee at our Manners Street office.

Drop us a line

Somar Design Studios
Level 9, 50 Manners Street
Wellington 6011


+64 4 385 1075